Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by adding its FURA tokens to the INX platform. INX is a regulated marketplace that allows for the trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's stocks and enabling international investors to back businesses with a strong mission. The listing of the tokens will take place on November 20, 2024.
Fractional ownership using blockchain technology allows investors to own a portion of Furahaa Group by holding FURA tokens, with each token representing a stake in the company's ownership. These tokens are created using the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant characteristics that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the partnership with INX allows for broader access to equity in Furahaa Group, reaching beyond typical markets. This means that Furahaa tokens can now be obtained by a larger audience, and the company is dedicated to achieving sustainable growth and promoting financial inclusion.
In the world of vegan products, Furahaa Group has seen significant growth since 2015, with their Furahaa Express stores now operating in Europe and the U.S. These stores bring in approximately €1.2 million in revenue each year, reflecting the strong interest in plant-based foods. The vegan market is projected to grow to $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the usual stock market. INX's goal is to list FURA tokens as part of their mission to democratize finance, leveraging blockchain technology to provide investors with increased transparency, convenience, and opportunities for investment.
CEO of INX, Shy Datika, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of assets available on blockchain, giving investors a regulated option beyond traditional stock markets. By working together, they are providing opportunities for investments that align with both financial and environmental objectives.
INX is a platform that aims to connect traditional finance with blockchain technology by providing a regulated environment for trading digital securities such as FURA. Their goal is to offer investors the security of traditional markets along with the transparency of blockchain, in order to make tokenized assets more easily available to a wider range of investors.
In general, Furahaa Group has made progress towards its goal of promoting diversity and sustainability. Investors now have the opportunity to invest in a company that is growing and socially conscious, and they can also enjoy the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and has been reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively communicate complicated ideas in his articles.
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