Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to purchase shares of Furahaa and enabling international investors to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.

Fractional ownership using blockchain technology is made possible through the FURA token. This token enables investors to have ownership in Furahaa Group by representing a portion of the company's equity. The tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is renowned for its security measures and regulatory compliance to guarantee secure and transparent transactions.

Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows more people to invest in Furahaa Group through equity beyond the usual markets. With Furahaa tokens now available to a larger audience, they are dedicated to achieving sustainable growth and promoting financial inclusion.

Entering the Vegan Market

Starting in 2015, Furahaa Group, named after the Swahili term for happiness, has experienced significant growth. Furahaa Express has now opened multiple locations in Europe and the U.S., with each store bringing in approximately €1.2 million annually. There is a strong desire for plant-based food, and the vegan market is projected to reach $40.3 billion by the year 2030.

INX is introducing a new form of investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. INX's goal in listing FURA tokens is to democratize finance, leveraging blockchain technology to provide investors with increased transparency, convenience, and accessibility.

Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available for trading on the blockchain, providing investors with a secure and distinctive option compared to conventional stock markets. By working together, they are making it possible for individuals to invest in assets that not only benefit them financially but also align with their environmental objectives.

The company INX is connecting traditional financial systems with blockchain technology to create a regulated platform for trading digital securities such as FURA. Their goal is to offer investors easier access to tokenized assets by incorporating the security of traditional markets with the transparency of blockchain.

In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.

Author's note: This content was written with the help of artificial intelligence and then reviewed and verified by Jason Newey.

Jason Newey is an experienced journalist who focuses on writing about NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge in digital media and blockchain technology, allowing him to effectively communicate complicated ideas in his articles that are both interesting and informative.

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