Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing investors with a secure platform to invest in Furahaa's equity and enabling worldwide investors to back businesses with a strong mission. The listing of the tokens is set to take place on November 20, 2024.
Fractional ownership using blockchain technology offers investors the opportunity to own a portion of Furahaa Group through the FURA token. Each token represents a stake in the company's equity and is built on the ERC-1404 standard on the Ethereum blockchain, which is renowned for its security and regulatory compliance measures to guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows more people to have a stake in Furahaa Group through their tokens. This partnership expands the reach of Furahaa tokens to a larger group of individuals and demonstrates their dedication to long-term growth and ensuring financial inclusivity.
Furahaa Group, founded in 2015 and named after the Swahili word for joy, has experienced rapid growth. Their chain of Furahaa Express stores has expanded to Europe and the U.S., each bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is increasing, with a high demand in the market. It is projected that the vegan market will grow to $40.3 billion by 2030.
INX is introducing a novel investment opportunity for companies such as Furahaa to expand their reach beyond the conventional stock market. By listing FURA tokens, INX aims to democratize finance, utilizing blockchain technology to provide increased transparency, convenience, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, giving investors a regulated and distinctive option compared to conventional stock markets. By working together, they are making it possible for investors to access meaningful investments that cater to both financial and environmental objectives.
The company INX is connecting traditional finance with blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more easily accessible to investors by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Author's note: Created with the help of artificial intelligence – Edited and verified for accuracy by Jason Newey.
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Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in interesting and informative articles.
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