Furahaa Group, a popular brand specializing in plant-based fast food and vegan items, is venturing into the digital finance realm by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to purchase shares in Furahaa and enabling individuals worldwide to back businesses with a strong mission. The tokens are set to be available for trading on November 20, 2024.
Using blockchain technology, fractional ownership is made possible through the FURA token. This token allows investors to own a portion of the Furahaa Group by representing a share of the company's equity. The tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is well-known for its security measures and compliance features that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the partnership with INX allows more people to have access to equity in Furahaa Group, reaching beyond the usual markets. This means that a larger audience can now invest in Furahaa tokens, and the company is dedicated to ensuring long-term growth and including more people in the financial sector.
Entering the world of vegan products, Furahaa Group, which takes its name from the Swahili word for happiness, has experienced significant growth since 2015. Their chain of stores, Furahaa Express, has spread throughout Europe and the U.S., with each location bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food continues to rise, with a projected market value of $40.3 billion by the year 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide increased transparency, convenience, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about adding Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, giving investors a compliant and distinct option compared to conventional stock markets. By working together, they are making it possible for investors to access meaningful investments that cater to both financial and environmental objectives.
INX is bringing together traditional finance and blockchain technology to create a regulated platform for trading digital securities such as FURA. Their goal is to provide investors with the security of traditional markets and the transparency of blockchain, making tokenized assets more easily available.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is both growing and socially responsible, while also gaining the advantages of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to effectively communicate intricate ideas through compelling and educational articles.
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