Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace that facilitates the trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity. This listing will allow investors from around the world to support Furahaa's mission-driven business. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership with blockchain security is a concept where investors can purchase FURA tokens to own a portion of the Furahaa Group. Each token represents a share of the company's equity and is created using the ERC-1404 standard on the Ethereum blockchain, which is well-known for its secure and compliant features that guarantee safe and transparent transactions.
Arthur Devillers, the person who started the Furahaa Group, mentioned that their collaboration with INX allows more people to have a stake in the company through Furahaa tokens. This makes their tokens available to a larger group of people and they are dedicated to growing in a way that is environmentally friendly and includes more people in the financial system.
Furahaa Group, named after the Swahili word for joy, has seen rapid growth since 2015. Their chain of Furahaa Express stores has expanded to Europe and the U.S., with each store making approximately €1.2 million annually. There is a strong demand for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new investment opportunity for companies like Furahaa to expand beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance, utilizing blockchain technology to provide investors with increased transparency, simplicity, and accessibility.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a compliant alternative to conventional stock markets. By working together, they are making it possible for investors to access meaningful investment opportunities that cater to both financial and environmental objectives.
INX is creating a connection between traditional finance and blockchain technology by offering a regulated platform for trading digital securities such as FURA. The goal is to provide investors with a combination of the security found in traditional markets and the transparency of blockchain, making tokenized assets more easily available.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to invest in a business that is growing and socially conscious, while also enjoying the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and has been reviewed and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his articles in an interesting and informative way.
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