Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is expanding into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded. This provides investors with a secure platform to invest in Furahaa's equity and enables individuals from around the world to support businesses with a clear mission. The listing of the tokens will take place on November 20, 2024.

Fractional ownership with blockchain security is made possible through the use of the FURA token. This token enables investors to own a portion of the Furahaa Group by representing a share of the company's equity. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, which is recognized for its security and regulatory compliance measures that guarantee secure and transparent transactions.

Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows for more people to invest in Furahaa Group through equity. With this partnership, Furahaa tokens are now available to a larger group of individuals, and the company is dedicated to achieving sustainable growth and promoting financial inclusion.

Entering the Vegan Industry

Starting in 2015, Furahaa Group, named after the Swahili term for happiness, has experienced significant growth. Furahaa Express has opened multiple locations in Europe and the U.S., with each store bringing in approximately €1.2 million annually. The popularity of plant-based food is on the rise, and the vegan market is projected to reach a value of $40.3 billion by 2030.

INX is providing a new opportunity for companies like Furahaa to expand their investments beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to offer investors greater transparency, convenience, and accessibility.

Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and different option from conventional stock markets. By working together, they are making it possible for individuals to access investments that align with both financial and environmental objectives.

INX is bringing together traditional finance and blockchain technologies by providing a regulated platform for trading digital securities such as FURA. The goal of INX is to make tokenized assets more readily available to investors by merging the security of traditional markets with the transparency of blockchain.

In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.

Note from the editor: This text was written with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.

Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complicated ideas in his articles.

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