Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by making its FURA tokens available on the INX platform. INX is a regulated marketplace for trading digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's company and enabling global investors to back businesses with a strong mission. The tokens are expected to be available for trading on November 20, 2024.
Fractional ownership using blockchain security is facilitated through the FURA token, which enables investors to have ownership of a portion of the Furahaa Group. Each token represents a fraction of the company's ownership. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its strong security and compliance measures that guarantee secure and transparent transactions.
According to Arthur Devillers, the founder of Furahaa Group, their collaboration with INX allows more people to invest in Furahaa Group through their tokens. This partnership expands the reach of Furahaa tokens to a larger group of individuals and demonstrates their dedication to growing sustainably and promoting financial inclusivity.
Over the past few years, the Furahaa Group, which takes its name from the Swahili word for happiness, has seen significant growth. Their Furahaa Express stores have now spread to various locations in Europe and the United States, bringing in approximately €1.2 million in revenue each year. There is a strong interest in plant-based food products, and the vegan market is projected to reach $40.3 billion by the year 2030.
INX is introducing a different method of investment for companies such as Furahaa to expand beyond the usual stock market. INX's goal is to list FURA tokens in order to democratize finance, utilizing blockchain technology to provide investors with increased transparency, convenience, and accessibility.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and innovative option compared to traditional stock markets. Through this partnership, they aim to offer access to investments that not only align with financial objectives but also contribute to environmental sustainability.
INX is connecting traditional finance with blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to back a business that is growing and socially conscious, while also gaining the advantages of digital securities.
Note from the editor: Created with the help of artificial intelligence and reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complicated ideas in his engaging and informative articles.
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