Furahaa Group, a popular brand in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling international investors to back businesses with a strong mission. The tokens are set to be listed on November 20, 2024.
Utilizing blockchain technology, fractional ownership is made possible through the FURA token, enabling investors to own a portion of the Furahaa Group. Each token signifies a share of the company's equity. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, renowned for its security measures and regulatory compliance, guaranteeing secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the collaboration with INX allows more people to invest in Furahaa Group through equity. The accessibility of Furahaa tokens has expanded to reach a larger audience, demonstrating the company's dedication to sustainable growth and ensuring financial inclusion for all.
Furahaa Group, which takes its name from the Swahili word for happiness, has experienced significant growth since 2015. Their chain of stores, Furahaa Express, has expanded to various locations in Europe and the U.S. with each store making approximately €1.2 million annually. The demand for plant-based food is also on the rise, and it is projected that the vegan market will reach $40.3 billion by 2030.
INX is introducing a new form of investment that allows companies like Furahaa to expand beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide investors with increased transparency, convenience, and accessibility.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and distinctive option compared to traditional stock markets. By working together, they aim to give access to investments that are both financially rewarding and environmentally conscious.
INX is creating a platform that connects traditional finance with blockchain technology. This platform is regulated and allows for the trading of digital securities, such as FURA. INX's goal is to provide investors with the security of traditional markets while also offering the transparency of blockchain technology, making tokenized assets easier to access.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Editor's note: This text was written with the help of artificial intelligence and has been reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a digital media and blockchain technology background, allowing him to effectively explain complicated ideas in his interesting and informative articles.
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Please note that the information on this blog is meant for informational purposes only and should not be taken as financial, legal, or investment advice. The views expressed in the articles are those of the authors and may not represent the official stance of NFT News Today.
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