Furahaa Group, a popular brand that specializes in plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity. This listing will enable global investors to support businesses that are focused on making a positive impact. The tokens are set to be listed on November 20, 2024.

Fractional ownership using blockchain technology is made possible through the FURA token. This token enables investors to own a portion of the Furahaa Group by representing a share of the company's equity. The tokens conform to the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant attributes that guarantee secure and open transactions.

According to Arthur Devillers, the founder of Furahaa Group, their collaboration with INX allows more people to invest in Furahaa Group through equity outside of the usual markets. This means that more people can now access Furahaa tokens, and the company is dedicated to growing sustainably and promoting financial inclusion for all.

Entering the vegan industry

Since 2015, the Furahaa Group, named after the Swahili word for happiness, has experienced significant growth; their Furahaa Express stores have now spread throughout Europe and the United States. Each store brings in approximately €1.2 million in annual revenue, reflecting the increasing popularity of plant-based food. Additionally, it is projected that the vegan market will reach a value of $40.3 billion by the year 2030.

INX is introducing a new form of investment opportunity for companies such as Furahaa to expand beyond the usual stock market options. INX's goal is to list FURA tokens in order to democratize finance, utilizing blockchain technology to provide increased transparency, simplicity, and accessibility for investors.

Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and distinct option compared to conventional stock markets. Through this partnership, they aim to provide access to investments that are not only financially beneficial but also aligned with environmental objectives.

INX is bringing together traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to enhance accessibility for investors by merging the security of traditional markets with the transparency of blockchain.

In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, and in return, they can enjoy the advantages of digital securities.

Author's note: This text was written with the help of artificial intelligence and was reviewed and verified by Jason Newey.

Writer

Jason Newey is an experienced writer who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong understanding of digital media and blockchain technology, allowing him to effectively convey complicated ideas in his articles that are both interesting and informative.

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