Furahaa Group, a popular brand that specializes in plant-based fast food and vegan products, is expanding into the digital finance industry by making its FURA tokens available on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing investors with a secure environment to invest in Furahaa's stock and enabling individuals worldwide to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.

Fractional Ownership using Blockchain Security

Through the use of the FURA token, investors are able to own a portion of the Furahaa Group through fractional ownership. Each token they hold represents a share of the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its strong security measures and compliance features that guarantee secure and open transactions.

Arthur Devillers, the person who started Furahaa Group, mentioned that their collaboration with INX allows more people to invest in Furahaa Group through equity. This means that Furahaa tokens are now available to a larger group of people, and they are focused on growing in a way that is sustainable and includes more people financially.

In the world of vegan products, Furahaa Group has experienced significant growth since 2015. Their chain of stores, Furahaa Express, has now spread throughout Europe and the U.S., bringing in approximately €1.2 million in revenue each year. The popularity of plant-based food is booming, with a growing demand for vegan products. It is projected that the vegan market will reach a value of $40.3 billion by 2030.

INX is introducing a new way for companies like Furahaa to expand their growth beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by leveraging blockchain technology to provide increased transparency, convenience, and accessibility to investors of all kinds.

Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of assets available on the blockchain, providing investors with a secure and distinctive option compared to conventional stock markets. By working together, they are making it possible for individuals to invest in assets that not only benefit financially but also contribute to environmental goals.

INX is bringing together traditional finance and blockchain technology to create a platform where digital securities can be traded, such as FURA. The goal is to provide investors with the security of traditional markets and the transparency of blockchain, making tokenized assets more easily available.

In general, Furahaa Group has made progress towards its goal of promoting diversity and long-term viability. Investors now have the opportunity to back a thriving and socially conscious company while also enjoying the advantages of digital securities.

Note from the editor: This text was created with the help of artificial intelligence and has been reviewed and verified for accuracy by Jason Newey.

Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a digital media and blockchain technology background, allowing him to explain intricate ideas in interesting and informative articles.

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