Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is making its way into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows for the trading of digital securities and tokenized real-world assets, providing investors with a secure platform to invest in Furahaa's equity and enabling global investors to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership with blockchain security is made possible through the FURA token, which allows investors to possess a portion of the Furahaa Group by holding tokens that represent a share of the company's ownership. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, which is recognized for its high level of security and compliance features that guarantee secure and transparent transactions.
According to Arthur Devillers, the founder of Furahaa Group, the partnership with INX allows for equity in Furahaa Group to reach beyond the usual markets. This means that more people now have access to Furahaa tokens, and the company is dedicated to growing sustainably and promoting financial inclusion.
Entering the Vegan Industry
Starting in 2015, Furahaa Group, which takes its name from the Swahili word for happiness, has experienced fast growth. Furahaa Express has now opened stores in various locations in Europe and the U.S., each bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is on the rise, and the vegan market is projected to reach $40.3 billion by 2030.
INX is providing a new avenue for companies like Furahaa to expand their growth beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to offer increased transparency, convenience, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of bringing a wider variety of physical assets onto the blockchain, giving investors a safe and distinct option compared to traditional stock markets. By joining forces, they are making it possible for people to invest in assets that not only provide financial returns but also align with environmental objectives.
INX is bringing together traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to offer investors easier access to tokenized assets by merging the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a company that is growing and socially conscious, while also enjoying the advantages of digital securities.
Author's note: This content was created with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively explain intricate ideas in his articles.
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