Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace for trading digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling international investors to back purpose-driven businesses. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain technology offers investors the opportunity to own a portion of the Furahaa Group. Each FURA token represents a stake in the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its high level of security and compliance measures to guarantee secure and open transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows for ownership in Furahaa Group to extend beyond the usual markets. This means that Furahaa tokens are now available to a larger group of people, and the company is dedicated to growing in a way that is environmentally friendly and includes more people in financial opportunities.
Entering the Vegan Industry
Starting in 2015, Furahaa Group, named after the Swahili term for happiness, has experienced quick growth; Furahaa Express has opened multiple locations in Europe and the U.S. Each store brings in approximately €1.2 million annually, and there is a strong desire for plant-based food. Additionally, it is projected that the vegan market will grow to $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand beyond the traditional stock market through listing FURA tokens. INX's goal is to democratize finance by utilizing blockchain technology to provide greater transparency, convenience, and accessibility to investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, giving investors a new, regulated option compared to traditional stock markets. By working together, they are providing access to investments that support both financial growth and environmental sustainability.
INX is bringing together traditional finance and blockchain technology to create a regulated platform for trading digital securities such as FURA. The goal is to provide investors with a combination of the security found in traditional markets and the transparency of blockchain technology, making tokenized assets more easily available.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and has been reviewed for accuracy by Jason Newey.
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Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate intricate ideas in his engaging and informative articles.
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