Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows the trading of digital securities and tokenized real-world assets, providing investors with a secure platform to invest in Furahaa's equity and enabling global investors to back businesses with a mission. The listing of the tokens will take place on November 20, 2024.
Fractional Ownership Using Blockchain Security
Investors can purchase FURA tokens to acquire a portion of the Furahaa Group through fractional ownership. Each token represents a stake in the company's equity. These tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its high level of security and compliance features that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows for the expansion of equity opportunities for Furahaa Group into new markets. This means that Furahaa tokens can now be accessed by a larger group of people, and the company is dedicated to achieving growth in a sustainable way and promoting financial inclusion.
Entering the world of veganism, Furahaa Group, which takes its name from the Swahili word for happiness, has experienced significant growth since 2015. Their chain of Furahaa Express stores has expanded to Europe and the United States, with each location bringing in approximately €1.2 million annually. The popularity of plant-based food continues to rise, with a projected market value of $40.3 billion by the year 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the usual stock market. INX's goal is to list FURA tokens as part of their mission to democratize finance, utilizing blockchain technology to provide increased transparency, simplicity, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about adding Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on blockchain, giving investors a controlled and distinctive option compared to traditional stock markets. By working together, they are providing access to investments that are meaningful in terms of both finance and environmental impact.
INX is bringing together traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more readily available to investors by combining the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is both growing and socially conscious, while also enjoying the advantages of digital securities.
Author's note: Collaboratively written using AI technology and reviewed for accuracy by Jason Newey.
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Jason Newey is an experienced writer who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively explain complicated ideas in his articles in an engaging and informative way.
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