Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by offering its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling supporters worldwide to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain technology is made possible with the FURA token. Investors can own a portion of the Furahaa Group by holding these tokens, where each token represents a stake in the company's ownership. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, which is renowned for its secure and compliant attributes that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, stated that the partnership with INX allows more people to have ownership in Furahaa Group through equity. This means that Furahaa tokens can now be obtained by a larger group of individuals, and the company is dedicated to growing in a way that is sustainable and promotes financial inclusivity.
In the world of vegan products, Furahaa Group, which was established in 2015 and takes its name from the Swahili word for joy, has experienced significant growth. Their chain of stores, Furahaa Express, has now spread to various locations in Europe and the U.S., with each store bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is on the rise, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a different way for companies like Furahaa to expand their growth beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide increased transparency, simplicity, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, giving investors a controlled and distinctive option compared to conventional stock markets. By working together, they are providing opportunities for investments that cater to both financial and environmental objectives.
INX is bringing together traditional finance and blockchain technology by providing a regulated platform where digital securities such as FURA can be traded. Their goal is to make tokenized assets more easily available to investors by offering the security of traditional markets along with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially responsible, while also gaining advantages from digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.
Writer Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate intricate ideas through interesting and informative articles.
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