Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by adding its FURA tokens to the INX platform. INX is a regulated marketplace that allows for the trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling global investors to back businesses with a strong mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership with blockchain security is made possible through the FURA token, which enables investors to have ownership in a portion of the Furahaa Group. Each token signifies a stake in the company's equity. These tokens utilize the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant characteristics that guarantee secure and transparent transactions.
Arthur Devillers, the founder of the Furahaa Group, expressed that the collaboration with INX allows for the expansion of Furahaa Group's equity into new markets. This means that Furahaa tokens can now be obtained by a larger group of people, and the company is dedicated to achieving sustainable growth and promoting financial inclusion.
Furahaa Group, named after the Swahili word for joy, has experienced significant growth since 2015. Their chain of Furahaa Express stores has expanded to Europe and the U.S., with each store bringing in approximately €1.2 million in annual revenue. There is a strong demand for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a different approach to investing for companies like Furahaa to expand beyond the typical stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide increased transparency, simplicity, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of real-world assets available on the blockchain, providing investors with a compliant alternative to traditional stock markets. By working together, they are making it possible for investors to access meaningful investments that align with both financial and environmental objectives.
INX is connecting traditional finance with blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more available to investors by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his articles in an interesting and informative way.
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