Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance sector by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling global investors to back businesses with a mission. The tokens will be available for trading on November 20, 2024.
Fractional ownership using blockchain technology is made possible with the FURA token. This token enables investors to hold a portion of the Furahaa Group by representing a share of the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its high level of security and compliance measures that guarantee secure and open transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows for the expansion of equity in Furahaa Group to new markets. This means that Furahaa tokens are now available to a larger group of people, and they are dedicated to achieving growth in a sustainable manner and promoting financial inclusion.
Entering the vegan market
Since 2015, Furahaa Group, motivated by the Swahili term for happiness, has experienced significant growth; Furahaa Express has now spread throughout Europe and the U.S. Each store brings in approximately €1.2 million annually, and there is a strong demand for plant-based food. Additionally, it is projected that the vegan market will reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the traditional stock market. INX's goal is to list FURA tokens in order to democratize finance, utilizing blockchain technology to provide increased transparency, convenience, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of including a variety of real-world assets on the blockchain, providing investors with a regulated alternative to conventional stock markets. By working together, they are making it possible for individuals to invest in opportunities that align with both financial and environmental objectives.
INX is bringing together traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to increase accessibility to tokenized assets for investors by merging the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also enjoying the advantages of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to simplify complicated ideas into interesting and educational articles.
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