Furahaa Group, a popular company specializing in plant-based fast food and vegan items, is venturing into the digital finance industry by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling international investors to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain technology is made possible through the FURA token. This token enables investors to own a portion of the Furahaa Group by representing a share of the company's equity. The tokens are created following the ERC-1404 standard on the Ethereum blockchain, which is renowned for its strong security measures and compliance protocols to guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows for the expansion of ownership in Furahaa Group outside of the usual markets. This means that more people can now access Furahaa tokens, and they are dedicated to achieving sustainable growth and promoting financial inclusion.
In recent years, Furahaa Group, named after the Swahili word for happiness, has experienced significant growth. Furahaa Express has successfully opened multiple locations in Europe and the U.S., with each store bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is on the rise, and the vegan market is projected to reach $40.3 billion by the year 2030.
INX is introducing a different approach to investing for businesses such as Furahaa to expand beyond the usual stock market. INX's goal is to list FURA tokens as a way to democratize finance, leveraging blockchain technology to provide increased transparency, simplicity, and opportunities for investors.
CEO of INX, Shy Datika, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available through blockchain technology, giving investors a compliant and distinctive option compared to conventional stock markets. By working together, they are providing opportunities for investments that support both financial and environmental objectives.
INX is connecting traditional finance with blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of promoting inclusivity and sustainability. Investors now have the opportunity to support a business that is both growing and socially conscious, while also enjoying the advantages of digital securities.
Please note that this text was written with the help of artificial intelligence and was reviewed and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on reporting about NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate intricate ideas in his articles that are both interesting and informative.
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