Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by making their FURA tokens available on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's ownership and enabling individuals worldwide to back purpose-driven businesses. The tokens are set to be listed on November 20, 2024.
Fractional Ownership using Blockchain Security
Investors can own a portion of the Furahaa Group by purchasing FURA tokens, with each token representing a stake in the company's ownership. These tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its strong security measures and adherence to regulations to guarantee secure and clear transactions.
According to Arthur Devillers, the founder of Furahaa Group, the partnership with INX allows for the ownership of shares in Furahaa Group to be available to a wider range of people beyond the usual markets. This means that more people can now access Furahaa tokens, and the company is dedicated to growing sustainably and promoting financial inclusion.
Entering the Vegan Market
Starting in 2015, the Furahaa Group, named after the Swahili term for happiness, has experienced quick growth. Their Furahaa Express stores have spread to various locations in Europe and the United States, with each store making approximately €1.2 million annually. There is a strong desire for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand beyond the conventional stock market through investing. INX's goal is to enable finance for all by listing FURA tokens, utilizing blockchain technology to provide investors with increased transparency, convenience, and accessibility.
CEO of INX, Shy Datika, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of real-world assets available on the blockchain, providing investors with a regulated alternative to conventional stock markets. By working together, they are making it possible for individuals to access investments that align with both financial and environmental objectives.
INX is connecting traditional finance with blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more readily available to investors by blending the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is both growing and socially conscious, while also enjoying the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and has been reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate intricate ideas through his engaging and informative articles.
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