Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling people from around the world to support businesses with a social mission. The tokens are scheduled to be listed on November 20, 2024.

By using the FURA token, individuals can partake in fractional ownership of the Furahaa Group, with each token representing a portion of the company's ownership. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, which is recognized for its security and compliance measures that guarantee secure and transparent transactions.

Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows for the expansion of equity opportunities in Furahaa Group beyond the usual markets. This means that more people can now access Furahaa tokens, and the company is dedicated to growing sustainably and promoting financial inclusion.

Entering the Vegan Industry

Starting in 2015, Furahaa Group, named after the Swahili term for happiness, has experienced significant growth. Their Furahaa Express stores have successfully expanded in Europe and the U.S., each bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is on the rise, and the vegan market is projected to reach a value of $40.3 billion by 2030.

INX is introducing a new way for companies like Furahaa to expand beyond the traditional stock market through listing FURA tokens. INX's goal is to democratize finance by leveraging blockchain technology to provide increased transparency, simplicity, and opportunities for investors.

Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of real assets available on blockchain, providing investors with a regulated option different from traditional stock markets. By working together, they aim to provide access to investments that align with both financial and environmental objectives.

INX is creating a platform that connects traditional finance and blockchain technology. This platform allows for the trading of digital securities, such as FURA, in a regulated environment. INX's goal is to offer investors the security of traditional markets while also providing the transparency of blockchain technology, making tokenized assets more easily available for investment.

In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also enjoying the advantages of digital securities.

Author’s note: Composed with the help of artificial intelligence – Reviewed and verified by Jason Newey.

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Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his engaging and informative articles.

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