Furahaa Group, a popular brand known for its plant-based fast food and vegan items, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling people worldwide to back businesses with a strong mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership with blockchain security is made possible through the FURA token, which enables investors to own a portion of the Furahaa Group. Each token represents a share of the company's equity and is built on the ERC-1404 standard on the Ethereum blockchain. This standard is chosen for its security and compliance capabilities, ensuring that transactions are safe and transparent.
Arthur Devillers, the creator of Furahaa Group, mentioned that the partnership with INX allows for ownership in Furahaa Group to be extended to new markets. This means that more people now have the opportunity to purchase Furahaa tokens, and the company is dedicated to growing in a way that is both sustainable and inclusive financially.
In the world of vegan products, Furahaa Group, named after the Swahili word for happiness, has experienced significant growth since 2015. Their chain of stores, Furahaa Express, has now spread to various locations in Europe and the United States, with each store bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is on the rise, and the vegan market is projected to reach a value of $40.3 billion by the year 2030.
INX is introducing a new investment opportunity for companies like Furahaa to expand beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to offer increased transparency, convenience, and accessibility to investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a compliant and distinctive option compared to traditional stock markets. By working together, they are making it possible for investors to access meaningful investments that cater to both financial and environmental objectives.
INX is creating a bridge between traditional finance and blockchain by offering a regulated platform for trading digital securities such as FURA. Their goal is to increase accessibility of tokenized assets to investors by combining the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of promoting diversity and sustainability. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong digital media and blockchain technology background, allowing him to effectively communicate complex ideas in his engaging and informative articles.
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