Furahaa Group, a reputable company specializing in plant-based fast food and vegan items, is venturing into the world of digital finance by making its FURA tokens available for trading on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to purchase shares in Furahaa and enabling individuals worldwide to back businesses with a strong mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership using blockchain technology is made possible through the FURA token. This token allows individuals to own a portion of the Furahaa Group by representing a share of the company's equity. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, which is recognized for its strong security measures and compliance features to guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the collaboration with INX allows for broader access to equity in Furahaa Group compared to the usual markets. This means that Furahaa tokens can now be accessed by a larger group of people, and the company is dedicated to both sustainable growth and financial inclusion.
Furahaa Group, named after the Swahili term for happiness, has experienced significant growth since 2015. Their chain of Furahaa Express stores has expanded to Europe and the U.S., with each store bringing in approximately €1.2 million annually. The popularity of plant-based food is increasing, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the usual stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide increased transparency, simplicity, and accessibility to investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a compliant and distinctive option compared to conventional stock markets. Through this partnership, they are making it possible for investors to access meaningful investment opportunities that cater to both financial and environmental objectives.
INX is bringing together traditional finance and blockchain by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by merging the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially responsible, while also gaining the advantages of digital securities.
Note from the editor: This content was written with the help of artificial intelligence and has been reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. His expertise in digital media and blockchain technology allows him to effectively communicate intricate ideas through interesting and informative articles.
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