Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is venturing into the digital finance industry by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity. This listing will allow investors from around the world to back businesses with a strong mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership with blockchain security is made possible through the FURA token, which enables investors to have ownership in the Furahaa Group by holding a token that represents a portion of the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its security measures and regulatory compliance in order to guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the collaboration with INX allows for the expansion of equity in Furahaa Group into new markets. This means that Furahaa tokens are now available to a larger group of people, and the company is dedicated to achieving sustainable growth and promoting financial inclusion.
Entering the Vegan Industry
Starting in 2015, Furahaa Group, named after the Swahili term for happiness, has experienced significant growth; Furahaa Express has now opened locations throughout Europe and the United States. Each store brings in approximately €1.2 million annually, with a strong demand for plant-based food. Additionally, it is projected that the vegan market will reach a value of $40.3 billion by the year 2030.
INX is introducing a new investment opportunity for companies, such as Furahaa, to expand beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide investors with increased transparency, convenience, and accessibility.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and distinctive option compared to conventional stock markets. By working together, they are providing opportunities for investors to access meaningful investments that cater to both financial and environmental objectives.
INX is combining traditional finance with blockchain technology to create a regulated platform for trading digital securities such as FURA. Their goal is to provide investors with the security of traditional markets and the transparency of blockchain in order to make tokenized assets more easily available.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also enjoying the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.
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Jason Newey is an experienced writer who focuses on NFTs, the Metaverse, and Web3 technologies. He has a background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in interesting and informative articles.
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