Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and for global investors to back businesses with a mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain security is made possible through the FURA token. Investors can purchase these tokens to own a portion of the Furahaa Group, with each token symbolizing a stake in the company's equity. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, which is renowned for its secure and compliant characteristics that guarantee secure and transparent transactions.
According to Arthur Devillers, the founder of Furahaa Group, the partnership with INX allows more people to invest in Furahaa Group through equity. This partnership expands the accessibility of Furahaa tokens to a larger group of people, and the company is dedicated to ensuring sustainable growth and financial inclusion for all.
Furahaa Group, which takes its name from the Swahili word for happiness, has experienced significant growth since 2015. Their chain of stores, Furahaa Express, has successfully expanded into Europe and the U.S., with each location bringing in approximately €1.2 million in annual revenue. There is a growing demand for plant-based food products, and the vegan market is projected to reach $40.3 billion by the year 2030.
INX is introducing a new form of investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide enhanced transparency, convenience, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a regulated option different from conventional stock markets. By working together, they are making it possible for investors to participate in meaningful investments that cater to both financial and environmental objectives.
INX is connecting traditional finance with blockchain technology by creating a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets easier for investors to access by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is both growing and socially responsible, while also enjoying the advantages of digital securities.
Note from the editor: This text was created with the help of artificial intelligence and has been reviewed and verified by Jason Newey.
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Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complicated ideas in his articles that are both interesting and informative.
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