Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows for the trading of digital securities and tokenized real-world assets, providing investors with a secure platform to invest in Furahaa's equity and enabling global investors to back businesses with a mission-driven focus. The tokens are set to be listed on November 20, 2024.
Fractional ownership with blockchain security provides investors with the opportunity to own a portion of the Furahaa Group by using FURA tokens. Each token represents a share of the company's equity. These tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant features that guarantee safe and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the collaboration with INX allows for broader access to equity in the company. This means that Furahaa tokens can now be obtained by a larger group of people, and the company is dedicated to achieving sustainable growth and promoting financial inclusivity.
Entering the Vegan Market
Furahaa Group, which takes its name from the Swahili word for happiness, has experienced significant growth since 2015. The expansion of Furahaa Express into Europe and the U.S. has been successful, with each store bringing in approximately €1.2 million in annual revenue. There is a strong desire for plant-based food products, and the vegan market is projected to grow to $40.3 billion by 2030.
INX is introducing a different approach to investing for companies like Furahaa to expand beyond the traditional stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide increased transparency, simplicity, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration fits with INX's goal of increasing the variety of tangible assets available on the blockchain, giving investors a compliant and distinctive option compared to traditional stock exchanges. By working together, they are providing opportunities for investments that align with both financial and environmental objectives.
INX is creating a connection between traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more available to investors by incorporating the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also enjoying the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and has been reviewed and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to easily explain intricate ideas in interesting and informative articles.
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