Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the world of digital finance by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling global investors to back businesses with a strong mission. The listing of the tokens is scheduled for November 20, 2024.

Fractional ownership using blockchain security is made possible through the FURA token. Investors can own a portion of Furahaa Group by purchasing these tokens, with each token representing a fraction of the company's equity. The tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its strong security measures and compliance features that guarantee secure and transparent transactions.

Arthur Devillers, the founder of Furahaa Group, expressed that the partnership with INX allows for the expansion of ownership in Furahaa Group to new markets. This means that more people now have the opportunity to invest in Furahaa tokens, and the company is dedicated to growing in a sustainable way and promoting financial inclusion.

Entering the Vegan Industry

Starting in 2015, Furahaa Group, named after the Swahili term for happiness, has experienced fast growth. Their Furahaa Express stores have now spread to various locations in Europe and the United States. These stores bring in approximately €1.2 million in revenue annually, showcasing the strong desire for plant-based food products. Additionally, experts predict that the vegan market will reach a value of $40.3 billion by the year 2030.

INX is introducing a new form of investment opportunity for companies such as Furahaa to expand beyond the traditional stock market. The goal of INX is to list FURA tokens in order to democratize finance, utilizing blockchain technology to provide increased transparency, simplicity, and accessibility for investors.

Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration fits with their goal of increasing the variety of tangible assets available on the blockchain, giving investors a legitimate and different option compared to conventional stock markets. By working together, they are making it possible for individuals to invest in assets that align with both financial and environmental objectives.

INX is creating a platform that connects traditional finance with blockchain technology, allowing for the trading of digital securities like FURA in a regulated manner. Their goal is to provide investors with the security of traditional markets while also leveraging the transparency of blockchain to make tokenized assets more readily available.

In general, Furahaa Group has made progress towards its goal of promoting diversity and sustainability. Investors now have the opportunity to support a business that is growing and socially conscious while also reaping the rewards of digital securities.

Author's note: This text was written with the help of artificial intelligence and then reviewed and verified for accuracy by Jason Newey.

Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his articles in an interesting and informative way.

Browse through all the

Potential Articles to Explore

Furahaa is entering the expanding vegan market with a new listing of their INX token.

The increasing popularity of meme coins is driven by certain factors, leading to a surge in interest.

Share this article with others

Additional Stories

Car tokenization is a new method of investing that takes vehicles from the showroom to the blockchain.

Learn how to make money through Web3 crypto games with this comprehensive guide.

The content on this blog is meant for informational purposes only and should not be taken as financial, legal, or investment advice. The opinions expressed in the articles are those of the authors and may not represent the official stance of NFT News Today.

Sign up for our newsletter!