Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to purchase Furahaa's equity and enabling supporters worldwide to back businesses with a mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain technology is made possible through the FURA token, which enables investors to have a stake in the Furahaa Group. Each token represents a portion of the company's ownership. These tokens are built on the Ethereum blockchain using the ERC-1404 standard, which is recognized for its secure and compliant characteristics that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows more people to invest in Furahaa Group through equity. This partnership expands access to Furahaa tokens to a larger audience and demonstrates their dedication to sustainable growth and financial inclusivity.
Furahaa Group, which takes its name from the Swahili word for happiness, has experienced significant growth since 2015. Their Furahaa Express stores have now spread to multiple locations in Europe and the U.S., with each store bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is on the rise, with the vegan market projected to reach $40.3 billion by 2030.
INX is introducing a new investment opportunity for companies such as Furahaa to expand beyond the traditional stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide increased transparency, convenience, and accessibility to investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and distinctive option compared to traditional stock markets. By working together, they aim to provide access to investments that are both financially rewarding and environmentally conscious.
INX is creating a platform that connects traditional finance with blockchain technology, allowing for the trading of digital securities such as FURA in a regulated environment. Their goal is to provide investors with the security of traditional markets while also offering the transparency of blockchain, making tokenized assets more easily available.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to back a business that is growing and socially conscious, while also receiving the advantages of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to effectively communicate complicated ideas in his interesting and informative articles.
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Please note that the information provided on this blog is for educational purposes only and should not be considered as financial, legal, or investment advice. The opinions expressed in the articles are those of the authors and may not reflect the official stance of NFT News Today.
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