Furahaa Group, a popular brand known for plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace that deals with trading digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling global investors to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain security involves the use of FURA tokens, which give investors the opportunity to own a portion of Furahaa Group by holding tokens that represent a share of the company's ownership. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant features that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the collaboration with INX is expanding the ownership of Furahaa Group beyond the usual markets. This means that more people can now access Furahaa tokens, and the company is dedicated to growing in a way that is environmentally friendly and includes a wider range of people financially.
Entering the vegan industry
Furahaa Group, founded in 2015 and named after the Swahili term for happiness, has experienced fast growth. Furahaa Express has opened multiple locations in Europe and the United States, with each store bringing in approximately €1.2 million annually. There is a strong desire for plant-based food products, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide increased transparency, simplicity, and accessibility for investors.
The CEO of INX, Shy Datika, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, giving investors a secure and distinctive option compared to conventional stock markets. By working together, they are providing opportunities for investors to make meaningful investments that consider both financial and environmental objectives.
INX is bringing together traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also gaining the advantages of digital securities.
Note from the editor: This content was written with the help of artificial intelligence and has been reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, enabling him to simplify complicated ideas and create interesting and informative articles.
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