Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets are traded, providing a secure environment for investors to invest in Furahaa's equity and enabling global investors to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Blockchain Security for Shared Ownership
By using the FURA token, investors can have partial ownership of the Furahaa Group through shared ownership. Each token signifies a portion of the company's ownership. These tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant characteristics to guarantee secure and visible transactions.
Arthur Devillers, the founder of Furahaa Group, stated that their collaboration with INX allows for the expansion of equity in Furahaa Group beyond the usual markets. This means that Furahaa tokens can now be obtained by a broader range of people, and they are dedicated to achieving sustainable growth and promoting financial inclusion.
Since 2015, Furahaa Group, named after the Swahili word for happiness, has experienced significant growth. Furahaa Express now has locations in Europe and the U.S., with each store bringing in approximately €1.2 million annually. The popularity of plant-based food is increasing, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance, leveraging blockchain technology to provide investors with increased transparency, convenience, and opportunities for participation.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a compliant and exclusive option compared to conventional stock markets. By working together, they are making it possible for investors to access significant investments that cater to both financial and environmental objectives.
INX is bringing together traditional finance and blockchain technology by creating a platform that is regulated for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by offering the security of traditional markets combined with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious while also enjoying the advantages of digital securities.
Author's note: Created with the help of artificial intelligence – Revised and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complicated ideas in his articles.
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