Furahaa Group, a popular brand that specializes in plant-based fast food and vegan products, is expanding into the digital finance industry by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's ownership and enabling international investors to back businesses with a strong mission. The tokens are set to be available for trading on November 20, 2024.
Fractional ownership with blockchain security is made possible through the FURA token, which enables investors to own a portion of the Furahaa Group. Each token represents a share of the company's equity and is built on the ERC-1404 standard on the Ethereum blockchain. This standard is well-known for its security and compliance features, which guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows for broader access to equity in Furahaa Group outside of conventional markets. This means that Furahaa tokens can now be obtained by a larger audience, and the company is dedicated to achieving sustainable growth and promoting financial inclusion.
Since 2015, Furahaa Group, which takes its name from the Swahili word for happiness, has experienced significant growth. Their Furahaa Express stores have now spread to various locations in Europe and the U.S., with each store bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is on the rise, and the vegan market is projected to reach a value of $40.3 billion by the year 2030.
INX is introducing a new way for companies like Furahaa to expand beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by leveraging blockchain technology to provide investors with greater transparency, convenience, and opportunities for investment.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal to bring a variety of tangible assets onto the blockchain, providing investors with a compliant alternative to conventional stock markets. By working together, they are making it possible for people to invest in assets that align with both financial and environmental objectives.
INX is bringing together conventional finance and blockchain technology through a regulated platform that allows for the trading of digital securities such as FURA. By merging the security of traditional financial markets with the transparency of blockchain, INX aims to increase the availability of tokenized assets to investors.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially responsible, while also reaping the rewards of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
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Jason Newey is an experienced writer who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to break down complicated ideas into interesting and educational articles.
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