Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance sector by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling global investors to back socially conscious businesses. The tokens are scheduled to be listed on November 20, 2024.
Utilizing blockchain technology, fractional ownership is made possible through the FURA token, which enables investors to own a portion of Furahaa Group. Each token corresponds to a share of the company's equity. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, renowned for its security measures and regulatory compliance, guaranteeing secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows more people to invest in Furahaa Group through equity, reaching beyond the usual markets. By making Furahaa tokens available to a larger audience, they aim for steady growth and ensuring financial inclusivity.
Entering the vegan market
Since 2015, Furahaa Group, named after the Swahili word for happiness, has experienced significant growth; Furahaa Express has opened multiple locations in Europe and the U.S. Each store brings in approximately €1.2 million annually, and there is a strong desire for plant-based food. Additionally, it is projected that the vegan market will grow to $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide investors with increased transparency, convenience, and opportunities for participation.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration fits with their goal of increasing the variety of assets available on the blockchain, providing investors with a compliant and distinctive option compared to traditional stock markets. By working together, they are making it possible for investors to access meaningful investments that cater to both financial and environmental objectives.
INX is creating a platform that combines traditional finance and blockchain technology to allow for the trading of digital securities such as FURA in a regulated manner. Their goal is to provide investors with the security of traditional markets and the transparency of blockchain, making tokenized assets easier to access.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on topics such as NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively explain intricate ideas in his articles in a way that is easy to understand and engaging for readers.
See all of the
Potential Articles to Read
Furahaa Enters the Growing Vegan Market by Listing New INX Token
The Increasing Popularity of Memecoins: What is Driving the Excitement?
Share This Content
Additional Stories
Car Tokenization: Transitioning from Showrooms to Blockchain—A Fresh Approach to Investing
A Comprehensive Guide to Making Money through Web3 Crypto Games
The content shared on this blog is meant for informational purposes only and should not be considered as financial, legal, or investment advice. The opinions expressed in the articles belong to the authors and may not represent the official stance of NFT News Today.
Sign up to receive our newsletter!
