Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a secure marketplace where digital securities and tokenized real-world assets are traded, providing investors with a regulated environment to invest in Furahaa's equity. This listing allows global investors to financially support businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain technology provides investors with the opportunity to own a portion of the Furahaa Group by holding FURA tokens. Each token represents a stake in the company's ownership. These tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its high level of security and compliance measures to guarantee secure and transparent transactions.
According to Arthur Devillers, the founder of Furahaa Group, their collaboration with INX allows more people to invest in Furahaa Group through equity. This means that more individuals can now access Furahaa tokens, and the company is dedicated to growing sustainably and promoting financial inclusion for all.
Furahaa Group, which takes its inspiration from the Swahili word for happiness, has seen rapid growth since 2015. Their Furahaa Express stores have expanded to Europe and the U.S., with each store bringing in approximately €1.2 million annually. The demand for plant-based food is also on the rise, with the vegan market projected to reach $40.3 billion by 2030.
INX is providing a new opportunity for companies, such as Furahaa, to expand their investments beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to enhance transparency, convenience, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a compliant and distinct option compared to conventional stock markets. By working together, they are making it possible for individuals to invest in assets that support both financial growth and environmental sustainability.
INX is a platform that is connecting traditional finance with blockchain technology by providing a regulated marketplace for trading digital securities such as FURA. They aim to combine the security of traditional financial markets with the transparency of blockchain in order to make tokenized assets more easily available to investors.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to invest in a business that is both growing and socially conscious, while also enjoying the advantages of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively explain complicated ideas in his engaging and informative articles.
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