Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace for trading digital securities and tokenized real-world assets, providing investors with a secure platform to invest in Furahaa's company and enabling global investors to back businesses with a mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership using blockchain security is made possible through the FURA token. This token enables investors to own a portion of the Furahaa Group by representing a share of the company's equity. The tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is well-regarded for its security measures and compliance features that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the partnership with INX allows for broader access to equity in Furahaa Group beyond the usual markets. Furahaa tokens are now available to a larger audience, and the company is dedicated to achieving sustainable growth and promoting financial inclusion.
In the world of vegan products, Furahaa Group has experienced significant growth since 2015. Named after the Swahili word for joy, the company's Furahaa Express stores have spread throughout Europe and the U.S. Each store brings in approximately €1.2 million annually, showing the strong desire for plant-based foods. It is predicted that the vegan market will reach a value of $40.3 billion by 2030.
INX is introducing a different approach to investing that allows companies like Furahaa to expand beyond the traditional stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide increased transparency, simplicity, and accessibility to investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of real-world assets available on the blockchain, giving investors a regulated alternative to traditional stock markets. By working together, they are providing access to investments that are both financially lucrative and environmentally conscious.
INX is bringing together traditional finance and blockchain technology to create a regulated platform for trading digital securities such as FURA. The goal of INX is to provide investors with the safety of traditional markets and the transparency of blockchain, making tokenized assets more easily accessible.
In general, the Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to back a growing and socially conscious company while also reaping the advantages of digital securities.
Author's note: This text was created with the help of artificial intelligence and has been reviewed and verified for accuracy by Jason Newey.
Writer
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his articles in an interesting and informative way.
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