Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to purchase shares in Furahaa and enabling global investors to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain security is made possible through the FURA token. This token enables investors to own a portion of the Furahaa Group by representing a share of the company's equity. Utilizing the ERC-1404 standard on the Ethereum blockchain, the tokens are designed with security and compliance features to guarantee secure and transparent transactions.
Arthur Devillers, the person who established Furahaa Group, stated that their collaboration with INX allows people to invest in Furahaa Group outside of the usual markets. This means that more people can now purchase Furahaa tokens, and they are dedicated to achieving growth in a way that is environmentally friendly and promotes financial access for all.
Entering the Vegan Market
Starting in 2015, Furahaa Group, drawing inspiration from the Swahili term for happiness, has experienced significant growth. Furahaa Express has opened more locations in Europe and the U.S., with each store bringing in approximately €1.2 million annually. The popularity of plant-based food is on the rise, and the vegan market is projected to grow to $40.3 billion by 2030.
INX is introducing a new form of investment for companies like Furahaa to expand beyond the traditional stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide increased transparency, convenience, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a regulated and distinctive option compared to conventional stock markets. Through this partnership, they aim to provide access to investments that are both financially rewarding and environmentally friendly.
INX is connecting traditional finance with blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more available to investors by blending the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to back a business that is both growing and socially conscious, while also reaping the advantages of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively explain complicated ideas in his articles in a way that is both interesting and informative.
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