Furahaa Group, a popular brand that specializes in plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling worldwide investors to back businesses with a mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership using blockchain technology
The FURA token enables investors to have partial ownership of the Furahaa Group by holding tokens that represent a portion of the company's equity. These tokens are created using the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant features that guarantee the safety and transparency of all transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the partnership with INX allows for the availability of Furahaa tokens to a broader range of investors outside of the usual markets. This expansion aims to promote sustainable growth and ensure financial inclusion for more individuals.
Entering the Vegan Industry
Starting in 2015, Furahaa Group, named after the Swahili term for happiness, has experienced quick growth; Furahaa Express now has locations in Europe and the U.S. Each store brings in approximately €1.2 million annually, and there is a strong desire for plant-based food. Additionally, it is projected that the vegan market will grow to $40.3 billion by 2030.
INX is introducing a different type of investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide investors with increased transparency, convenience, and accessibility.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of real-world assets available on the blockchain, providing investors with a regulated and distinctive option compared to traditional stock markets. By working together, they are making it possible for investors to access investments that align with both financial and environmental objectives.
The company INX is connecting traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. INX's goal is to make tokenized assets more easily accessible to investors by merging the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially responsible, while also enjoying the advantages of digital securities.
Note from the editor: This text was created with the help of artificial intelligence and has been reviewed for accuracy by Jason Newey.
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Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complex ideas in his articles that are both interesting and informative.
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