Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing investors with a secure environment to invest in Furahaa's equity and enabling individuals worldwide to back businesses with a strong mission. The tokens are set to be available for trading on November 20, 2024.
Fractional ownership using blockchain technology is made possible through the FURA token. This token enables investors to have ownership in the Furahaa Group by representing a portion of the company's equity. The tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its strong security measures and compliance features that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows more people to invest in Furahaa Group through equity. This means that Furahaa tokens are now available to a larger group of individuals, and the company is dedicated to growing in a sustainable manner while promoting financial inclusion.
Entering the Vegan Industry
Furahaa Group, founded in 2015 and named after the Swahili term for happiness, has experienced significant growth. Their chain, Furahaa Express, has opened locations throughout Europe and the United States, with each store bringing in approximately €1.2 million annually. There is a strong desire for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide increased transparency, convenience, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and innovative option outside of conventional stock markets. By working together, they are facilitating the opportunity for individuals to invest in assets that align with both financial growth and environmental sustainability objectives.
INX is connecting traditional finance with blockchain by offering a regulated platform where digital securities such as FURA can be traded. By merging the security of traditional markets with the openness of blockchain technology, INX hopes to provide easier access to tokenized assets for investors.
In general, Furahaa Group is making progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to back a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
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Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a background in digital media and blockchain technology, allowing him to effectively communicate complex ideas in his articles.
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