Furahaa Group, a popular brand that specializes in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling individuals from around the world to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain technology is made possible by the FURA token, which enables investors to own a portion of the Furahaa Group. Each token represents a stake in the company's ownership. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is renowned for its secure and compliant characteristics that guarantee secure and transparent transactions.
According to Arthur Devillers, the founder of Furahaa Group, the partnership with INX allows for broader access to equity in the company. This means that Furahaa tokens can now be obtained by a larger audience, and the company is dedicated to achieving growth in a sustainable manner and promoting financial inclusion.
The Furahaa Group, which takes its name from the Swahili word for happiness, has experienced significant growth since 2015. Their Furahaa Express stores have expanded to various locations in Europe and the U.S., with each store bringing in approximately €1.2 million in annual revenue. There is a strong demand for plant-based food products, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new form of investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide investors with increased transparency, convenience, and accessibility.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal to increase the variety of tangible assets available on the blockchain, giving investors a compliant and distinct option compared to conventional stock markets. By working together, they aim to provide opportunities for investments that cater to both financial and environmental objectives.
INX is creating a platform that brings together traditional finance and blockchain technology to trade digital securities such as FURA in a regulated manner. Their goal is to provide investors with a safe and transparent way to access tokenized assets by merging the security of traditional markets with the innovative features of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively communicate intricate ideas in his captivating and informative articles.
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