Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows for the trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling international investors to back purpose-driven businesses. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership with blockchain security is enabled through the FURA token, which gives investors the opportunity to own a portion of the Furahaa Group by holding tokens that represent a share of the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant features that guarantee safe and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that the partnership with INX is expanding the reach of equity in Furahaa Group to new markets. This means that more people now have access to Furahaa tokens, and the company is focused on growing in a sustainable way and ensuring financial inclusion for all.
Entering the Vegan Industry
Furahaa Group, named after the Swahili term for happiness, has experienced significant growth since 2015; Furahaa Express now has locations in various parts of Europe and the United States. Each store brings in approximately €1.2 million annually, showcasing the strong interest in plant-based food. Furthermore, experts predict that the vegan market will reach a value of $40.3 billion by the year 2030.
INX is providing a new avenue for companies like Furahaa to expand their investments beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to offer greater transparency, simplicity, and accessibility to investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of physical assets available on the blockchain, providing investors with a secure and distinct option compared to conventional stock markets. By working together, they are providing opportunities for investors to access investments that support both financial growth and environmental sustainability.
INX is bringing together traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to enhance investor access to tokenized assets by merging the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to back a business that is growing and socially conscious, while also gaining advantages from digital securities.
Note from the editor: This text was written with the help of artificial intelligence and has been reviewed and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his articles in an engaging and informative way.
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