Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by adding its FURA tokens to the INX platform. INX is a regulated marketplace that deals with trading digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling international investors to back socially responsible businesses. The listing of the tokens will take place on November 20, 2024.
Fractional ownership using blockchain security is available through the FURA token. This token enables investors to own a portion of the Furahaa Group by representing a share of the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant characteristics that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows for the ownership of equity in Furahaa Group to extend beyond typical markets. This means that more people now have the opportunity to access Furahaa tokens, and the company is dedicated to achieving growth in a way that is environmentally friendly and promotes financial inclusivity.
In the world of vegan products, Furahaa Group has seen significant growth since 2015. Named after the Swahili word for joy, the group's Furahaa Express stores have spread throughout Europe and the U.S. These stores bring in approximately €1.2 million in revenue each year, reflecting the increasing popularity of plant-based foods. The vegan market is projected to reach $40.3 billion by 2030, indicating a promising future for businesses like Furahaa Group.
INX is revolutionizing the way companies like Furahaa can raise funds outside of the traditional stock market. By listing FURA tokens, INX aims to democratize finance by providing greater transparency, simplicity, and opportunities for investors through the use of blockchain technology.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a compliant and distinctive option compared to conventional stock markets. By working together, they aim to provide access to investments that are not only financially rewarding but also contribute to environmental goals.
INX is connecting traditional finance with blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets easier for investors to access by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his engaging and informative articles.
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