Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows the trading of digital securities and tokenized assets, providing a secure environment for investors to invest in Furahaa's equity. This listing will enable global investors to support Furahaa's mission-driven business. The tokens are scheduled to be listed on November 20, 2024.
Utilizing blockchain technology, the FURA token enables investors to own a portion of the Furahaa Group through fractional ownership. Each token represents a stake in the company's equity. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant features that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the partnership with INX will allow more people to invest in Furahaa Group through the use of Furahaa tokens. This will make the tokens available to a larger audience and the company is dedicated to growing sustainably and promoting financial inclusion.
Furahaa Group, which takes its name from the Swahili word for happiness, has experienced rapid growth since 2015. Their Furahaa Express stores have expanded to Europe and the U.S., with each store making approximately €1.2 million annually. There is a strong demand for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the traditional stock market. INX's goal is to list FURA tokens as a means to provide accessible and transparent finance for all investors through the use of blockchain technology.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, giving investors a compliant option beyond conventional stock markets. By working together, they are providing opportunities for investments that cater to both financial and environmental interests.
INX is a platform that is bringing together traditional finance and blockchain technology. They provide a regulated environment for trading digital securities such as FURA. INX's goal is to offer investors the security of traditional markets along with the transparency of blockchain, making tokenized assets more readily available to a wider range of investors.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is both growing and socially responsible, while also enjoying the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed and verified for accuracy by Jason Newey.
The writer, Jason Newey, is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively explain complicated ideas in interesting and informative articles.
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