Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows for the trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling global investors to back businesses with a mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership with blockchain security allows investors to own a portion of the Furahaa Group by purchasing FURA tokens, which represent a share of the company's equity. These tokens are built on the Ethereum blockchain using the ERC-1404 standard, which is known for its secure and compliant features to guarantee safe and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows more people to have ownership in Furahaa Group through non-traditional channels. This means that a larger number of individuals now have the opportunity to access Furahaa tokens, and the company is dedicated to achieving sustainable growth and promoting financial inclusivity.
Venturing into the Vegan Market
Starting in 2015, the Furahaa Group, named after the Swahili word for happiness, has experienced significant growth; Furahaa Express now has locations throughout Europe and the United States. Each store brings in approximately €1.2 million in yearly revenue, with a strong demand for plant-based food. Additionally, it is projected that the vegan market will reach a value of $40.3 billion by 2030.
INX is introducing a different approach to investing for companies such as Furahaa to expand beyond the usual stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide increased transparency, convenience, and opportunities for investors.
The CEO of INX, Shy Datika, expressed excitement about the addition of Furahaa tokens to their platform. This partnership is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a regulated and distinctive option in place of conventional stock markets. By working together, they are making it possible for people to invest in assets that are both financially profitable and environmentally sustainable.
INX is creating a regulated platform that brings together traditional finance and blockchain technology. Their platform allows for the trading of digital securities such as FURA, aiming to provide investors with a combination of the security found in traditional markets and the transparency of blockchain technology. INX's goal is to make tokenized assets more easily available to investors.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. This allows investors to support a business that is growing and socially responsible, while also gaining advantages from digital securities.
Author's note: Created with the help of artificial intelligence – Revised and verified for accuracy by Jason Newey.
Writer
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate intricate ideas in his articles that are both informative and captivating.
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