Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity. This move allows investors from around the world to show their support for businesses with a strong mission. The listing of the tokens is scheduled for November 20, 2024.

Through fractional ownership, investors can use the FURA token to own a portion of the Furahaa Group, where each token represents a stake in the company's ownership. These tokens are built on the Ethereum blockchain using the ERC-1404 standard, which is recognized for its secure and compliant features that guarantee secure and transparent transactions.

Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows more people to invest in Furahaa Group through their tokens. This partnership helps in reaching a larger audience and demonstrates their dedication to growing sustainably and promoting financial inclusion.

Exploring the Vegan Industry

Furahaa Group, which started in 2015 and takes its name from the Swahili term for happiness, has experienced significant growth. Their chain of stores, Furahaa Express, has spread to various locations in Europe and the United States. With each store bringing in approximately €1.2 million annually, there is a strong desire for plant-based food among consumers. Additionally, it is projected that the vegan market will reach a value of $40.3 billion by the year 2030.

INX is providing a new opportunity for companies like Furahaa to expand their growth beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to offer increased transparency, simplicity, and accessibility to investors.

Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of real-world assets available on the blockchain, providing investors with a regulated alternative to conventional stock markets. By working together, they are making it possible for investors to access meaningful investments that cater to both financial and environmental objectives.

The company INX is creating a platform that connects traditional finance with blockchain technology. This platform is regulated and allows for the trading of digital securities such as FURA. INX's goal is to provide investors with a combination of the security found in traditional markets and the transparency of blockchain, making tokenized assets more easily available to a wider range of investors.

In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.

Author's note: This text was created with the help of artificial intelligence and then reviewed and verified by Jason Newey.

Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to simplify complicated ideas into interesting and informative articles.

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