Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is expanding into the digital finance industry by adding its FURA tokens to the INX platform. INX is a regulated marketplace that allows for the trading of digital securities and tokenized real-world assets, providing a secure environment for investors to purchase shares in Furahaa and enabling international investors to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
By using the FURA token, individuals can invest in a portion of the Furahaa Group through fractional ownership. Each token represents a stake in the company's equity. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant characteristics that guarantee secure and clear transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that the partnership with INX allows more people to invest in Furahaa Group through equity. This means that Furahaa tokens can now be purchased by a larger group of investors, showing the company's dedication to growing sustainably and promoting financial inclusion.
Entering the Vegan Market
Starting in 2015, the Furahaa Group, named after the Swahili term for happiness, has experienced quick growth. Their Furahaa Express stores have spread throughout Europe and the U.S., with each location bringing in approximately €1.2 million annually. There is a strong desire for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their investments beyond the traditional stock market. INX's goal is to list FURA tokens in order to democratize finance, utilizing blockchain technology to provide greater transparency, simplicity, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, giving investors a compliant and distinctive option compared to conventional stock markets. By working together, they aim to provide access to investments that cater to both financial and environmental objectives.
The company INX is bringing together traditional finance and blockchain technology by creating a platform where digital securities like FURA can be traded in a regulated manner. Their goal is to provide investors with the security of traditional markets while also offering the transparency of blockchain, making tokenized assets easier to access.
In general, Furahaa Group has made progress towards its goals of inclusivity and sustainability. Investors now have the opportunity to support a business that is growing and socially conscious, while also benefiting from digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to effectively communicate complicated ideas in his articles.
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