Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling global investors to back businesses with a mission-driven focus. The tokens are set to be listed on November 20, 2024.
Fractional ownership with blockchain security allows investors to own a portion of the Furahaa Group by holding FURA tokens, with each token representing a share of the company's ownership. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its high level of security and compliance features that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the partnership with INX will allow more people to access equity in Furahaa Group outside of the usual markets. This means that more people will have the opportunity to purchase Furahaa tokens, and the company is dedicated to achieving sustainable growth and ensuring financial inclusion for all.
Entering the Vegan Industry
Furahaa Group, named after the Swahili term for happiness, has experienced significant growth since 2015; Furahaa Express now has locations in Europe and the United States. Each store brings in approximately €1.2 million annually, and there is a strong desire for plant-based food. Additionally, it is projected that the vegan market will hit $40.3 billion by 2030.
INX is introducing a new form of investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide increased transparency, simplicity, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a regulated and distinct option compared to conventional stock markets. By working together, they are making it possible for individuals to invest in assets that align with both financial and environmental objectives.
INX is connecting traditional finance with blockchain technology by creating a regulated platform where digital securities can be traded, such as FURA. Their goal is to make tokenized assets easier for investors to access by blending the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also gaining the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively explain intricate ideas in interesting and informative articles.
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