Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace that facilitates the trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity. This listing will allow global investors to back Furahaa's mission-driven business. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership through blockchain security is made possible by the FURA token. This token enables investors to own a fraction of the Furahaa Group by representing a share of the company's equity. The tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is renowned for its security measures and compliance features that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the collaboration with INX allows for the expansion of equity in the company beyond the usual markets. By making Furahaa tokens more widely available, the company aims for growth that is sustainable and promotes financial inclusion.
Entering the Vegan Industry
Since 2015, Furahaa Group, which takes its name from the Swahili word for joy, has experienced fast growth. Furahaa Express has now expanded its presence in Europe and the U.S., with each store bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is on the rise, and the vegan market is projected to grow to $40.3 billion by 2030.
INX is introducing a different approach to investing for companies such as Furahaa to expand beyond the conventional stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to offer increased transparency, simplicity, and investment opportunities for a wider range of investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available for trading on the blockchain, providing investors with a compliant and distinctive option compared to conventional stock markets. By working together, they aim to provide opportunities for investing in assets that align with both financial and environmental objectives.
INX is bringing together traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more readily available to investors by blending the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Author’s note: Created with the help of artificial intelligence – Reviewed and confirmed for accuracy by Jason Newey.
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Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has expertise in digital media and blockchain technology, allowing him to effectively explain intricate ideas in his articles in an interesting and informative way.
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