Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance sector by adding its FURA tokens to the INX platform. INX is a regulated marketplace that deals with trading digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's stocks and enabling international investors to back businesses with a clear mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership using blockchain security is made possible through the FURA token, which enables investors to have partial ownership of Furahaa Group. Each token represents a portion of the company's ownership. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant protocols, ensuring that transactions are conducted safely and transparently.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows for the expansion of equity in Furahaa Group outside of the usual markets. This means that a larger group of people can now access Furahaa tokens, and the company is dedicated to achieving growth in a sustainable manner while promoting financial inclusion.
Entering the Vegan Industry
Starting in 2015, Furahaa Group, named after the Swahili term for happiness, has experienced fast growth; Furahaa Express now has locations throughout Europe and the United States. Each store brings in approximately €1.2 million annually, and there is a strong desire for plant-based food. Additionally, it is projected that the vegan market will reach a value of $40.3 billion by 2030.
INX is introducing a different approach to investment opportunities for companies such as Furahaa to expand beyond the conventional stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide investors with increased transparency, convenience, and accessibility.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and distinctive option compared to conventional stock exchanges. By working together, they are making it possible for individuals to invest in opportunities that promote both financial growth and environmental sustainability.
INX is bringing together traditional finance and blockchain technology to create a regulated platform for trading digital securities, such as FURA. Through this integration, INX is striving to make tokenized assets more easily available to investors by offering the security of traditional markets along with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a company that is growing and socially conscious while also reaping the rewards of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complex ideas in his articles.
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