Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the digital finance sector by adding its FURA tokens to the INX platform. INX is a regulated market where digital securities and tokenized real-world assets can be traded, providing investors with a secure platform to invest in Furahaa's equity and enabling global investors to back businesses with a strong mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership with blockchain security is a concept where investors can purchase FURA tokens to own a portion of the Furahaa Group. Each token represents a share of the company's equity, and they are created using the ERC-1404 standard on the Ethereum blockchain. This standard is chosen for its strong security measures and compliance features, which guarantee that transactions are secure and transparent.
According to Arthur Devillers, the founder of Furahaa Group, the partnership with INX allows for the expansion of equity in Furahaa Group to new markets. This means that more people now have access to Furahaa tokens, and the company is dedicated to achieving sustainable growth and promoting financial inclusion.
Entering the Vegan Industry
Furahaa Group, named after the Swahili word for happiness, has experienced significant growth since 2015. Furahaa Express has opened new locations in Europe and the United States, with each store bringing in approximately €1.2 million annually. There is a strong demand for plant-based food products, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new form of investment for companies such as Furahaa to expand beyond the traditional stock market. INX's goal is to list FURA tokens to democratize finance by utilizing blockchain technology to provide increased transparency, simplicity, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a controlled and distinctive option compared to conventional stock markets. By working together, they are making it possible for individuals to invest in opportunities that support both financial growth and environmental sustainability.
INX is connecting traditional finance with blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by blending the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to invest in a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to effectively communicate complicated ideas through interesting and informative articles.
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