Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is expanding into the digital finance sector by listing its FURA tokens on the INX platform. INX is a regulated marketplace for trading digital securities and tokenized real-world assets, providing investors with a secure platform to invest in Furahaa's equity and enabling supporters from around the world to back businesses with a mission-driven focus. The tokens are scheduled to be listed on November 20, 2024.
Fractional Ownership with Enhanced Security using Blockchain Technology
By utilizing the FURA token, individuals can invest in a portion of the Furahaa Group through fractional ownership. Each token signifies ownership of a portion of the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is renowned for its robust security and regulatory compliance measures that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that through their partnership with INX, they are expanding the opportunity for people to invest in Furahaa Group beyond the usual markets. By making Furahaa tokens available to a larger audience, they are dedicated to achieving sustainable growth and promoting financial inclusion.
Entering the Vegan Industry
Starting in 2015, the Furahaa Group, named after the Swahili term for happiness, has experienced quick growth; Furahaa Express has opened multiple locations in Europe and the United States. Each store brings in approximately €1.2 million annually, with a growing desire for plant-based products. Additionally, experts predict that the vegan market will reach a value of $40.3 billion by the year 2030.
INX is providing a new opportunity for companies such as Furahaa to expand their growth beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to offer increased transparency, convenience, and accessibility to investors of all kinds.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available for trading on the blockchain, providing investors with a compliant alternative to conventional stock markets. By working together, they are making it possible for investors to access investments that align with both financial and environmental objectives.
INX is connecting traditional finance with blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more available to investors by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of promoting diversity and sustainability. Investors now have the opportunity to support a business that is growing and socially conscious, while also receiving the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and has been revised and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to effectively communicate intricate ideas through interesting and educational articles.
See all of the
Potential Articles to Explore
Furahaa is entering the vegan market with a new INX token listing
Examining the increasing popularity of memecoins and the factors driving their hype
Spread the Word
Further Readings
Exploring the concept of car tokenization and how it is revolutionizing investing
A comprehensive guide to earning through Web3 crypto games
The content presented on this blog is intended for informational purposes only and should not be considered as financial, legal, or investment advice. The opinions and perspectives shared in the articles belong to the writers and may not necessarily align with the official stance of NFT News Today.
Sign up for our newsletter to receive updates and
