Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by adding its FURA tokens to the INX platform. INX is a regulated marketplace for trading digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's company and enabling individuals worldwide to back businesses with a strong mission. The tokens are set to be available for trading on November 20, 2024.
Fractional ownership using blockchain security involves the use of FURA tokens that enable individuals to own a portion of the Furahaa Group. Each token signifies a specific share of the company's ownership. These tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its strong security measures and compliance capabilities that guarantee secure and visible transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows for the expansion of Furahaa Group's equity to new markets. By making Furahaa tokens available to a broader audience, they are focused on achieving sustainable growth and promoting financial inclusion.
Entering the vegan industry, Furahaa Group, named after the Swahili term for happiness, has experienced significant growth since 2015. Their chain of stores, Furahaa Express, has successfully spread throughout Europe and the U.S., with each location bringing in approximately €1.2 million annually. The popularity of plant-based food has soared, leading to a high demand in the market. It is projected that the vegan industry will reach a value of $40.3 billion by the year 2030.
INX is introducing a new investment opportunity for companies like Furahaa to expand beyond the traditional stock market. The goal of INX is to list FURA tokens and make finance accessible to everyone by utilizing blockchain technology to provide increased transparency, simplicity, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of bringing a variety of tangible assets onto the blockchain, giving investors an innovative and regulated option outside of traditional stock markets. By working together, they are providing access to investments that cater to both financial and environmental objectives.
INX is connecting traditional finance with blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more available to investors by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially responsible, while also reaping the rewards of digital securities.
Author's note: This text was created with the help of artificial intelligence and has been reviewed for accuracy by Jason Newey.
Writer Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his engaging and informative articles.
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