Furahaa Group, a popular brand that specializes in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity. This listing on INX will allow global investors to support businesses with a mission, and the tokens are set to be available for trading on November 20, 2024.
Fractional Ownership with Enhanced Security Using Blockchain Technology
Investors can own a portion of the Furahaa Group through the FURA token, which represents a share of the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant features that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows more people to invest in Furahaa Group through equity. With this partnership, Furahaa tokens are now available to a larger audience, and the company is dedicated to growing sustainably and promoting financial inclusion.
Entering the vegan market
Furahaa Group, which takes its name from the Swahili term for happiness, has experienced fast growth since 2015. Furahaa Express has opened new locations in Europe and the U.S., with each store bringing in approximately €1.2 million annually. There is a strong desire for plant-based food, and the vegan market is projected to hit $40.3 billion by 2030.
INX is introducing a novel investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. INX's goal is to list FURA tokens as a way to democratize finance, leveraging blockchain technology to provide increased transparency, simplicity, and inclusivity for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of physical assets available on the blockchain, providing investors with a secure and different option compared to conventional stock markets. By working together, they are making it possible for individuals to invest in opportunities that align with both financial and environmental objectives.
INX is bringing together traditional finance and blockchain by offering a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by merging the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to back a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
Writer
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a background in digital media and blockchain technology, allowing him to effectively communicate complex ideas through interesting and informative articles.
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