Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling global investors to back businesses with a mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain technology
Investors can buy FURA tokens to have ownership in Furahaa Group through a fraction of the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its security and compliance measures that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that collaborating with INX allows more people to invest in Furahaa Group through equity. By making Furahaa tokens available to a larger audience, they are dedicated to achieving long-term growth and promoting financial inclusivity.
In the world of vegan products, Furahaa Group has experienced significant growth since 2015, with its Furahaa Express stores now operating in Europe and the U.S. These stores bring in approximately €1.2 million in revenue each year, reflecting the strong interest in plant-based foods. Experts predict that the vegan market will continue to expand, reaching a value of $40.3 billion by 2030.
INX is introducing a different way for companies like Furahaa to expand their investment opportunities beyond the conventional stock market. INX's goal is to list FURA tokens as a means to democratize finance, leveraging blockchain technology to provide greater transparency, simplicity, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and distinctive option compared to traditional stock markets. By working together, they are making it possible for individuals to access meaningful investments that cater to both financial and environmental objectives.
INX is bringing together traditional finance and blockchain technology by providing a regulated platform where digital securities can be traded, such as FURA. Their goal is to increase investor access to tokenized assets by combining the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Author's note: This text was written with the help of artificial intelligence and has been reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to explain complicated ideas in a clear and interesting way through his articles.
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Please note that the information shared on this blog is purely for informational purposes and should not be considered as financial, legal, or investment advice. The opinions expressed in the articles belong to the authors and may not necessarily represent the official stance of NFT News Today.
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